Everydayhero

Tips and Insights

Download valuable resources and presentations which you can use to maximise your fundraising.


Webinar: Get your board on board 

Digital fundraising is here to stay. Is your Board on board with your vision?Screen Shot 2015-07-31 at 9.56.47 am
In this webinar we’ll show you how to convince your executive team to keep investing in digital fundraising to grow your online donation revenue.

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Screen Shot 2015-07-14 at 2.10.45 pmThe 2014 Blackbaud Peer-to-Peer fundraising study

Data helps us be better fundraisers. Each year, the professionals at Blackbaud analyze trends in the peer-to-peer fundraising market to give you the information you need to become a stronger fundraiser. The study focuses on key performance indictors for online participants and teams by loyalty, donation level, and fundraising performance.

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Future

The Future of Fundraising – ebook

In The Future of Fundraising, some of the brightest minds in fundraising have assembled to help you sort through the trends and set your sights on positive change. These authors know their craft. They know what works today and what will likely work tomorrow. In this ebook, the experts share their substantial expertise on proven practices that work in the areas of outreach and retention.

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cgr2014The Charitable Giving Report – 2014

The 2014 Charitable Giving Report features key statistics on year-over-year charitable giving, broken down by nonprofit size and sector. Based on the monthly giving habits of $16.2 billion of charitable giving, highlights from this mission-critical report include the sectors which saw an increase in giving and the growth of online giving.

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newEDHWebinar: the new everydayhero

Our cofounder Simon Lockyer introduces the brand new everydayhero in this presentation. He discusses the research and insights that defined everydayhero’s new central organising idea – everything counts. He also covers all the new opportunities for nonprofits to make the most of their membership.

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DrabtoFabDrab to fab: Peer-to-peer event makeover

This ebook is a resource for organisations that are new to peer-to-peer fundraising as well as those who have been doing this for some time. No matter what your level of expertise, this ebook has the tactics to help you make over your peer-to-peer strategy.

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CorpCit2014 Corporate Citizenship: Year in review

Blackbaud produces this report every year as a high level synopsis of the good we do in the world, and how we work with the sector we serve.

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Diversity in Giving: The changing landscape of philanthropy

Do current fundraising efforts reach the full spectrum of people who might support them? Are we speaking the language of tomorrow’s donors? This report from Blackbaud is based on US data, but has lessons for nonprofits from all around the world.

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Webinar | City2Surf SurveyCity2Surf

Since 2011, everydayhero with fundraising and research agency More Strategic have collaborated on a yearly survey to understand the motivations, loyalty and behaviour of fundraisers running for charity in the City2Surf. Join Martin Paul, Director of More Strategic as he will take you through insights from the 4th annual City2Surf supporter survey.

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Charity Messaging | A journey towards a destinationcharity-messaging

It is important that you communicate with your supporters effectively. Your charity messaging and tone must be clear, concise and personalised. Download a variety of charity message templates you can use to communicate with your supporters.

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Webinar | #GivingTuesday FB-4

Have you heard of #GivingTuesday? #GivingTuesday is December 2. It began in the United States as a dedicated day to recognise giving and has grown into a global phenomenon where people come together for one common purpose: To celebrate generosity and give.

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Luminate Online Benchmark Report 2014 | Using charity data to help your fundraising successbackbaud

The 2014 Luminate Online Benchmark Report is produced by Blackbaud, everydayhero‘s parent company. The benchmark report is based on the aggregated data of 794 nonprofit organisations. In this report, the nonprofit organisations were reported and measured on variety of online fundraising methods such as email conversion and historical fundraising.

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Crowdfundamentals | What Your Nonprofit Needs to Know about Today’s Crowdfunding

The next big fundraising idea will come from the crowd. It is true of yesterday; it is true today and will be true tomorrow.crowdfounding- What can your organisation do to make the most of your efforts in fundraising and supporter engagement? Tap into the crowd to expand your fundraising reach.

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Webinar | The Future of Email Marketing: Four Big Predictions Webinar-tips-and-insights-banner

Do you ever get sick and tired of email marketing? Email after email without relevance? While our collective frustration with email overload is a challenge today, the future is bright. Chris Hexton, CEO of the behavioural email marketing platform Vero speaks about the four big predictions for the future of email marketing.

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performance-data-imageWebinar | Using Performance Data: Effectively communicate your impact

Do you have the right performance data to demonstrate outcomes and impact? How do you leverage it to your organisation’s advantage? Greg Simmons from Blackbaud speaks about how other charities have mastered the collection, management and use of program performance data. He’ll share what you can learn from their approach.

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UXDWebinar | User Experience Design: Tips to improve your Supporters’ online experience

Science, psychology and design each go into crafting an engaging online user experience (UX) which motivates and inspires your online supporters. How well does your nonprofit’s UX design stand up? Join David Herse, Lead UX Designer at everydayhero for this exciting webinar all about UX design. He’ll outfit you with skills and insights you need to improve your nonprofit’s online user experience.

The 2014 Millennial Impact Report

MillenialImpact

This is the fifth report in the ongoing series of the Millennial Impact Project, which zeroes in on the behaviours of Millenials (born after 1979). The project focuses on Millennials’ preferences when engaging with causes. This research centres primarily on Millennials’ preferences in the workplace – how they engage with their company and what they look for in corporate cause work.

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lifestyleThe Constituent Lifecycle: Your Guide to the Donor Experience.

In this eighth installment of the Blackbaud Desktop Reference series, you’ll learn the four stages of the donor lifecycle and strategies to connect with and engage supporters in today’s digital world.

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email-copywritingWebinar | Email Copywriting: Tips for effective, engaging eDMs

Guest presenter Dominique Antarakis from The Copy Collective stars in this webinar, where she provides actionable tips and copywriting skills to help you engage your peer-to-peer Supporters. She discusses how to create compelling subject lines, techniques for irresistible call-to-actions and tactics to keep your copy personal, relevant and direct.

Hospital-WebinarWebinar | Online Fundraising for the Hospital Sector

Hospitals have incredible fundraising challenges to overcome. Multiple sites, various clinical areas and huge equipment capital are just the start. In this webinar, presenter Kristine Ash shares her experience in tackling the unique fundraising challenges faced by hospitals and how to maximise online fundraising to help solve them.

MMF webinar imageWebinar | Increasing Supporter Engagement with Fitness Apps

Daniel Friedlander, Digital Marketer at everydayhero presents this special webinar about the ins and outs of fitness apps for smartphones. He covers off what they are, how they work and how they beautifully link with up with peer to peer fundraising to create engaged supporters for your cause.
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2013 Blackbaud Peer-to-Peer Fundraising StudyPeer2Peer-Fundraising-Study

The 2013 Blackbaud Peer-to-Peer Fundraising Study provides a high-level view of today’s event fundraising world. In its simplest form, the study is a measuring stick. Event organisers can use it to compare their event performances to similar industry events to identify opportunities for growth.
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Webinar | Social Media Success for NonprofitsWebinar-branding

Presented by Heather Linford, everydayhero’s Community Engagement specialist, this webinar shares her inherent understanding of how to leverage different social platforms. She guides you through which platforms to use (and why!), as well as tips on the content that works best on each.

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Webinar | The art of Digital Marketing: PPC, SEO and SocialFiveways-icon

Guest presented by Manesh Ram of leading digital marketing agency Reload Media, this webinar explores the art of digital marketing. Manesh gives actionable tips on how to improve your Google search rankings, how to strategically utilise pay-per-click advertising and combine social media to help drive traffic back to your charity’s website.

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Five Ways Technology Will Shape The Nonprofit Sector in 2014Fiveways-icon

Blackbaud have released insights describing the 5 key technologies set to shape the sector in 2014. Technology is changing the world around us and is causing an ongoing transformation in the nonprofit sector. In 2014, tremendous opportunities exist for nonprofit organisations to use technology to deliver on their missions in a very effective and scalable way.


The Psychology of Online Giving

Psychology Online Giving A new Blackbaud report, The Psychology of Online Giving, offers insights into the motivations of online donors. This report is a result of a survey of more than 2,000 UK consumers, looking at what motivates people to donate online, whether they take note of the cause when they sponsor friends and what follow-up they expect after the donation.


The 2013 Millennial Impact ReportMillennial impact report thumbnail

This report zeroes in on the Millennial behaviors among  those born between the years 1979-1994, which are of greatest interest to nonprofits— their trends in giving, then in service, and finally in communication. The comprehensive data reveals this rising generation is eager to connect, get involved, and give to causes they’re passionate about. The report also covers ‘need-to-know’ trends that have emerged over the past few years.
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Event Analysis Toolkit Webinar | Analyse and Grow Your Peer-to-Peer EventsEvent Analysis Webinar Thumbail

Presented by everydayhero Marketing Director Simon Lockyer, this webinar provided a simple and logical analytical framework to review, assess and grow your Peer-to-Peer fundraising events. Specifically, it discussed the Event Optimisation Toolkit, developed by everydayhero, which has been used successfully by many of our partners to improve and grow not only fundraising, but the supporter’s experience in peer-to-peer events.

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Peer-to-Peer Fundraising made easyPeer-to-Peer Fundraising Made Easy

By Idealware and Cathexis Partners, this newly released resource is a workbook guide to planning and implementing peer-to-peer campaigns for not-for-profits. Cover to cover, it walks you step-by-step through the design and implementation of a successful fundraising campaign that enlists your friends and professional relationships, and their own networks, for the benefit of your organisation.