2017: A Year in Review

It’s 2018 already! Can you believe it?

Before we hit the ground running this new year, we wanted to give 2017 the send-off it deserves by sharing some of our key highlights with you. And what a year it was!

New features

We brought you a brand new donation experience through our new and improved donation form. Specifically designed to deliver a world-class donor experience, the new donation form improves completion rates and helps our charity partners to raise even more!


We’re thrilled to report the new form has already delivered some great results for our charity partners:

  • Average donation amount has increased by 42%
  • 81% of donors choose to cover charity fees (vs 72% previously)
  • Opt-in rates for charity communications are up by 37%

We made significant improvements to our reporting system to arm you with faster access to richer and more accurate fundraising data.

We know that sharing fitness progress leads to better fundraising results, that’s why we teamed up with fitness app market leader Fitbit to deliver a seamless integration that enables your supporters to track their fitness activity through their Fitbit device while automatically syncing it to their fundraising pages.

We launched our automated behavioural email coaching program that’s designed to optimise your fundraising by keeping supporters engaged throughout their entire fundraising journey. Parkinson’s Victoria have already used this program to boost their fundraising by 27%

Top major community events

Major Community Events have proven themselves to still be a powerful solution to attract new supporters and donors to your cause. We offer over 40 events via our platform and we’ve seen some great results this past year.

Supporters who inspired us

Throughout the year, we featured many inspiring supporter stories on the Everydayhero Wonderwall. Here are the three most-viewed Wonderwall stories of 2017:

Trends to follow in 2018

Virtual events are opening doors for charities and their fundraising potential. Ensuring that you have a strong strategy in place for 2018 is essential to success. Make sure you have all the core elements covered by downloading the Virtual Events Success e-book.

Fitness app usage is on the rise and research shows that fundraisers who share fitness activities are more engaged and raise more money than those who don’t. So what are you waiting for? Start prompting your supporters to use their fitness apps and boost your results in 2018.

Digital wallets are the payment method of the future. With cash predicted to disappear completely by 2020, ANZ predicts that smartphone payments will also overtake plastic within a decade. Now is the time to get up to speed on how digital wallets provide donors with a faster and smoother experience.

The results are in!

So, that’s a wrap on 2017! It’s been a blast, but we’re ready to make 2018 the best one yet.

This year, we are excited to continue bringing you new events and partnerships like the 2018 Medibank Melbourne Marathon, which is now live on our platform.

With Blackbaud’s acquisition of UK online giving platform, JustGiving, you can expect to see some exciting things on the horizon as we combine the best of both platforms – so be sure to keep your eyes peeled!

And as usual, we will arm you with the latest research, industry trends, tips and tricks to ensure that you’re fully equipped with all of the tools necessary for a successful fundraising year!