Mental illness affects millions of Australians and their families, yet the stigma surrounding it still continues, preventing many people from seeking help. Challenge4Change is a major new virtual fundraising event which seeks to defeat this stigma by inviting Australians and charities to come together in one massive effort to effect positive change.
Supported by a nationwide media campaign
kicking off on 1 June and developed by Imagine Corporation, Challenge4Change presents a significant opportunity for non-profit organisations. In its inaugural year, the goal is to raise over $3 million
to support mental wellbeing across Australia and internationally. Read on for more details on how it all works and to find out how your charity can get involved.
How Challenge4Change works
Challenge4Change is built around a simple premise: taking action to support mental wellbeing is good for us all. Its mission is to raise awareness of the value of exercise and community in promoting mental wellbeing and to generate funds for the many and varied organisations involved in these pursuits. For this reason, each participant is asked to set themselves a physical challenge and to complete it with friends, family or members of their community.
Because it’s a virtual fundraising challenge, participants can set their own challenges and complete them anytime during the official challenge week: 21-27 August. And here’s the really fun part: the challenge must involve a creative form of non-motorised transport. More details, including creative challenge ideas
, can be found at challenge4change.com.au
How non-profits can get involved
Challenge participants have the freedom to select a charity or cause of their choice to fundraise for. This could be either one of Challenge4Change’s featured charities or a local community initiative. Schools, sports clubs and charities are all actively encouraged to participate and field teams in order to raise funds for a special project of their own.
Kaine Costello at Everydayhero has been closely involved in the event’s development. He said: “Challenge4Change is set to become a major annual event on the Australian fundraising calendar and non-profits that get on board at this early stage can only continue to benefit as the initiative grows year on year.
“The popularity of virtual fundraising events and the ease with which people can participate and fundraise makes it all the more appealing, particularly to smaller organisations for whom the costs and resources required to participate in physical events can be prohibitive.”
A suite of resources for participating charities is available on the Challenge4Change website. These include:
- A comprehensive ‘acquiring fundraisers’ toolkit featuring recruitment tips and advice on how to get the most out of your fundraisers
- A wide range of media resources including imagery, social and blog content and media releases
- Downloadable posters, digital banners and social posts