Event date: Sunday 28 October, 2018
Registrations Open: Now
Fundraising Open: Now
Event ProfileThe ASB Auckland Marathon is iconic on the New Zealand running calendar and fast gaining an international reputation. New Zealand’s Premier Road Race is made up of five events: Full Marathon, Half Marathon, 12k Traverse, 5k Challenge & Kids Marathon.
Asking your supporters to compete for youIt’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
- Past supporters who have run, walked, ridden or swam for you previously
- Both your one-off and regular donors, by offering them another way they can support you with their effort
- Your volunteers
- Your charity’s staff
To make it really easy to ask them to participate, download an email template.
TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!
Setting up a charity teamSetting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.
Everydayhero Supporter Communications ScheduleWith all our Major Community Events we coach fundraisers via a series of Emails, SMS or Supporter Messaging communications depending on the event*. See below the planned automated behavioural communications for the ASB Auckland Marathon 2018.
*We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters you are better able to develop your supporter relations and improve retention rates.
Want to brand/customise the above supporter coaching communications? or need help engaging your supporters?
Don’t forget we have Automated Behavioural Email Coaching Programs, SMS Messaging and Supporter Page Messaging available to you.
- Major Community Event Fundraising Guide
- Fundraising tips for your supporters.
- Email templates to engage your supporters to fundraise for you.