Everydayhero

Auckland Marathon

Auck Marathon

Event date: Sunday 20 October, 2019
Registrations Open: Now
Fundraising Open: Now

 

Event Profile

The ASB Auckland Marathon is iconic on the New Zealand running calendar and fast gaining an international reputation. New Zealand’s Premier Road Race is made up of five events: Full Marathon, Half Marathon, 12k Traverse, 5k Challenge & 2.2k Kids Marathon.

Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one-off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff

To make it really easy to ask them to participate, download an email template.


TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!

Setting up a charity team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.

Reporting

Don’t forget to use your data to grow your fundraising results in 2019!

Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.

Data Tips:
  • If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
  • To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
  • Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.

    Charity resources


    Supporter Engagement

    We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in the ASB Auckland Marathon 2019. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!