Everydayhero

Australian Running Festival

Aussie Running Fest

Event date:  14-15 April 2018
Registrations Open: Now
Fundraising Open: Now

 

Event Profile

The Canberra Times Australian Running Festival presented by Tata Consultancy Services has a 5km, 10km, Half Marathon and Marathon events from Sat, 14 April to Sun, 15 April 2018. The festival is held over two days with the 5km and 10km on Saturday and the longer distances on Sunday. This popular, family-friendly event is the perfect fundraising opportunity!

Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff
To make it really easy to ask them to participate, download an email template.

TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!

Setting up a charity team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.

Everydayhero Supporter Communications Schedule

With all our Major Community Events we coach fundraisers via a series of Emails, SMS or Messaging communications depending on the event*. See below the planned automated behavioural communications for the Canberra Times Australian Running Festival 2018.

*We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters you are better able to develop your supporter relations and improve retention rates.

Want to brand/customise the above supporter coaching communications? or need help engaging your supporters?
Don’t forget we have Behavioural Email Coaching ProgramsSMS Messaging and Supporter Page Messaging available to you.

Charity resources

Supporter Engagement

We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in the Canberra Times Running Festival 2018. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!