Everydayhero

Cairns Marathon

Cairns Marathon Logo

Event date: April 26-28, 2019
Registrations Open: Now
Fundraising Open: Now


Event Profile

The inaugural 7 Cairns Marathon Festival will become a must-do destination event in Australia for all running and lifestyle event enthusiasts. Taking place on 26-28th April 2019, the event will fill a gap in the current Cairns region event calendar, providing an increase in intrastate, interstate and international visitors over the event period and beyond.

Five distances will be offered; the full marathon 42.2km, half marathon 21.1km, as well as 10km, 5km, 2km distances. Fogarty Park will act as the main event precinct as well as the start and finish line areas.The courses will take in the best that Cairns has to offer from the Esplanade to Freshwater and the event hub will become a hive an activity hosting running clubs, corporate teams and sponsors. On-course and post-race entertainment in Fogarty Park are an integral element of the participant’s overall event experience.

In its first year, the 7 Cairns Marathon Festival aims to attract 4000 participants across the five distances.

Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff

To make it really easy to ask them to participate, download our email templates.

Setting up a charity team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.

Reporting

Don’t forget to use your data to grow your fundraising results in 2019!

Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.

Data Tips:
  • If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
  • To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
  • Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.

    Everydayhero Fundraiser Communications


    All 7 Cairns Marathon fundraisers will receive the following communications journey which has been designed to boost activation and fundraising outcomes. The content is focussed on fundraiser coaching, updates, and event information and is sent by us on behalf of the event organiser.

    In order to give your fundraisers, the best possible event experience, we recommend keeping the following journey in mind when contacting your fundraisers.

    Behavioural On-boarding
    Fundraisers will receive 3 emails in the first 7 days after their fundraising page has been created prompting them to customise and engage with their page. Our research shows that fundraisers who are engaged with their page and share it regularly raise significantly more funds overall.

    Event Lead In & Post Event
    In the lead up to the 7 Cairns Marathon, fundraisers will receive email and SMS communications updating them on their fundraising progress along with helpful tips and advice on how to raise more for your cause. Please keep the below send dates in mind when planning your communications schedule:
    Milestones
    Fundraisers will receive the following recognition emails when they reach a certain percentage of their fundraising goal. These emails are designed to acknowledge and thank fundraisers for their hard work so they are incentivised to continue their fundraising efforts.
    25% of fundraising goal, 50% of fundraising goal, 75% of fundraising goal, 100% of fundraising goal.

    Charity Branded Communications
    If you would like to include your brand in the above communications program you also have the option to purchase a Charity Branded Communications program for the 7 Cairns Marathon.

    We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters, you are better able to develop your supporter relations and improve retention rates for future fundraising events.

    Charity resources


    Supporter engagement

    We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in the 7 Cairns Marathon. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!