HBF Run for a Reason
Event date: Sunday May 19, 2019 Registrations Open: Now Fundraising Open: Now
Event Profile
Now in its 10th year, the HBF Run for a Reason is Western Australia’s most well-loved event. Over a decade, participants and supporters have raised over $9 Million for more than 190 charities! And the 2019 event is going to be extra special with the goal to smash $10 Million raised in 10 years.Event course distances include a 4km, 12km, and 21km half marathon which can be run or walked.
This event is a multi-charity event focused on raising funds for our health-affiliated charities who have authority to fundraise in WA.
Asking your supporters to compete for you
It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:- Past supporters who have run, walked, ridden or swam for you previously
- Both your one off and regular donors, by offering them another way they can support you with their effort
- Your volunteers
- Your charity’s staff
We have email templates to help you ask your supporters to compete.
TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!Setting up a charity team
Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.Reporting
Don’t forget to use your data to grow your fundraising results in 2019!Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.
Data Tips:
- If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
- To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
- Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.
Charity resources
- Major Community Event Fundraising Guide
- Official HBF Run for a Reason 2019 Promotional Toolkit. These assets are approved by HBF Run for a Reason and should be the only assets used to promote the event.
- Fundraising tips for your supporters.
- Email templates to engage your supporters to fundraise for you.