Everydayhero

Run Melbourne

Run Melbourne

Event date: Sunday July 28, 2019
Registrations Open: Open
Fundraising Open: Open



* Please note: Run Melbourne has rebranded this year. Please access the official Charity Toolkit when creating promotional assets.

Event Profile

Join Sole Motive & Run Melbourne again in 2019 to celebrate 12 years of running Run Melbourne together. Over 170,000 people have helped Run Melbourne since 2008, clocking up thousands of kilometres training, smashing hundreds of personal bests, and collectively raising over $16.5 million for more than 400 charities.

How to set up a Run Melbourne supporter page

Setting up an online supporter page in Run Melbourne is easy – even if your organisation isn’t a featured charity.
Step 1: Register as an event participant online at the Run Melbourne official website.
Step 2: During the registration process, participants will be prompted to set up an online fundraising page for a featured charity or to complete their registration and visit the Run Melbourne fundraising website to select a non-featured charity.
Step 3: Once registration has been completed, they will automatically be taken to their new Everydayhero supporter page or will need to visit the fundraising website mentioned above to set up their page.
Step 4: They will then need to personalise their page with a profile photo and let everyone know why they’re supporting your charity.
Step 5: Finally, they will need to share their unique supporter page link with friends, family and colleagues via email and social media.


TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!


Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff
To make it really easy to ask them to participate, download an email template.

Setting up a charity team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.

Reporting

Don’t forget to use your data to grow your fundraising results in 2019!

Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.

Data Tips:
  • If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
  • To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
  • Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.

    Everydayhero Fundraiser Communications


    All Run Melbourne fundraisers will receive the following communications journey which has been designed to boost activation and fundraising outcomes. The content is focussed on fundraiser coaching, updates, and event information and is sent by us on behalf of the event organiser.

    In order to give your fundraisers, the best possible event experience, we recommend keeping the following journey in mind when contacting your fundraisers.

    Behavioural On-boarding
    Fundraisers will receive 3 emails in the first 7 days after their fundraising page has been created prompting them to customise and engage with their page. Our research shows that fundraisers who are engaged with their page and share it regularly raise significantly more funds overall.

    Event Lead In & Post Event
    In the lead up to the event, fundraisers will receive email and SMS communications updating them on their fundraising progress along with helpful tips and advice on how to raise more for your cause. Please keep the below send dates in mind when planning your communications schedule:
    Milestones
    Fundraisers will receive the following recognition emails when they reach a certain percentage of their fundraising goal. These emails are designed to acknowledge and thank fundraisers for their hard work so they are incentivised to continue their fundraising efforts.
    25% of fundraising goal, 50% of fundraising goal, 75% of fundraising goal, 100% of fundraising goal.

    Charity Branded Communications
    If you would like to include your brand in the above communications program you also have the option to purchase a Charity Branded Communications program for the event.

    We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters, you are better able to develop your supporter relations and improve retention rates for future fundraising events.

    Charity resources


    Supporter Engagement

    We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in Run Melbourne 2019. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!