Event date: Sunday, 12th August 2018 Registrations Open: Now Fundraising Open: Now
Event ProfileThe Sun-Herald City2Surf presented by Westpac is not just Sydney’s favourite sporting event, it is the world’s largest fun run and is taking place on Sunday, August 12th, 2018.
Since 1971 Sydneysiders have been joined by participants from all over the world, elite athletes rubbing shoulders with locals to run, walk or watch the 14km race from Hyde Park in Sydney’s CBD to the finish at spectacular Bondi Beach.
More than 80,000 people participate in the event making it a fantastic fundraising opportunity for your cause.
How to set up a City2Surf supporter pageSetting up an online supporter page in the City2Surf is easy – even if your organisation isn’t a featured charity. Step 1: Register as an event participant online at the City2Surf official website. Step 2: To fundraise for a non-featured charity, skip the charity selection part of the City2Surf registration. Step 3: After completing the event registration form, follow the prompts to visit the City2Surf fundraising website. Step 4: Sign up to create your personal City2Surf supporter page and select a non-featured charity to support. Step 5: Personalise your page with a profile photo and tell everyone why you’re supporting your chosen charity. Step 6: Share your unique supporter page link with your friends, family and colleagues via email and social media.
TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!
Asking your supporters to compete for youIt’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
- Past supporters who have run, walked, ridden or swam for you previously
- Both your one off and regular donors, by offering them another way they can support you with their effort
- Your volunteers
- Your charity’s staff
Setting up a charity teamSetting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.
Everydayhero Supporter Communications ScheduleWith all our Major Community Events we coach fundraisers via a series of Emails, SMS or Supporter Messaging communications depending on the event*. See below the planned automated behavioural communications for the Sun-Herald City2Surf 2018.
*We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters you are better able to develop your supporter relations and improve retention rates.
Want to brand/customise the above supporter coaching communications? or need help engaging your supporters? Don’t forget we have Automated Behavioural Email Coaching Programs, SMS Messaging and Supporter Page Messaging available to you.
- Major Community Event Fundraising Guide
- 2018 Charity Packages
- Fundraising tips for your supporters.
- Email templates to engage your supporters to fundraise for you.