Event date: Sunday 11 August, 2019 Registrations Open: Closed Fundraising Open: Closed
Event ProfileThe Sun-Herald City2Surf presented by Westpac is not just Sydney’s favourite sporting event, it is the world’s largest fun run and is taking place on Sunday 11 August, 2019.
Since 1971 Sydneysiders have been joined by participants from all over the world, elite athletes rubbing shoulders with locals to run, walk or watch the 14km race from Hyde Park in Sydney’s CBD to the finish at spectacular Bondi Beach.
More than 80,000 people participate in the event making it a fantastic fundraising opportunity for your cause.
How to set up a City2Surf supporter pageSetting up an online supporter page in the City2Surf is easy – even if your organisation isn’t a featured charity. Step 1: Register as an event participant online at the City2Surf official website. Step 2: To fundraise for a non-featured charity, skip the charity selection part of the City2Surf registration. Step 3: After completing the event registration form, follow the prompts to visit the City2Surf fundraising website. Step 4: Sign up to create your personal City2Surf supporter page and select a non-featured charity to support. Step 5: Personalise your page with a profile photo and tell everyone why you’re supporting your chosen charity. Step 6: Share your unique supporter page link with your friends, family and colleagues via email and social media.
TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!
Asking your supporters to compete for youIt’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
- Past supporters who have run, walked, ridden or swam for you previously
- Both your one-off and regular donors, by offering them another way they can support you with their effort
- Your volunteers
- Your charity’s staff
Setting up a charity teamSetting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.
ReportingDon’t forget to use your data to grow your fundraising results in 2019!
Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.
- If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
- To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
- Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.
Everydayhero Fundraiser Communications
All City2Surf fundraisers will receive the following communications journey which has been designed to boost activation and fundraising outcomes. The content is focussed on fundraiser coaching, updates, and event information and is sent by us on behalf of the event organiser.
In order to give your fundraisers, the best possible event experience, we recommend keeping the following journey in mind when contacting your fundraisers.
Fundraisers will receive 3 emails in the first 7 days after their fundraising page has been created prompting them to customise and engage with their page. Our research shows that fundraisers who are engaged with their page and share it regularly raise significantly more funds overall. Fundraisers will also receive a welcome SMS in the first week of creating their fundraising page.
Event Lead In & Post Event
In the lead up to the event, fundraisers will receive email and SMS communications updating them on their fundraising progress along with helpful tips and advice on how to raise more for your cause. Please keep the below send dates in mind when planning your communications schedule:
Fundraisers will receive the following recognition emails when they reach certain fundraising thresholds. These emails are designed to acknowledge and thank fundraisers for their hard work so they are incentivised to continue their fundraising efforts.
25% of fundraising goal, 50% of fundraising goal, 75% of fundraising goal, 100% of fundraising goal, $1000 raised, $5000 raised, $10,000 raised.
Charity Branded Communications
If you would like to include your brand in the above communications program you also have the option to purchase a Charity Branded Communications program for the event.
We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters, you are better able to develop your supporter relations and improve retention rates for future fundraising events.
- Major Community Event Fundraising Guide
- 2019 Charity Packages
- The 2019 Charity Briefing Webinar
- Fundraising tips for your supporters.
- Email templates to engage your supporters to fundraise for you.
Supporter EngagementWe recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in The Sun-Herald City2Surf 2019. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!