Sydney Morning Herald Half Marathon

SMH Half marathon

Event date: Sunday 20 May, 2018
Registrations Open: Closed
Fundraising Open: Closed


Event Profile

The Sydney Morning Herald Half Marathon is Australia’s largest and most prestigious half marathon. The iconic course takes participants past the beautiful sights of Sydney harbourside and is open to both individual and team relay entries. Relay teams run legs of 7km and 14km. There is also an Elite Wheelchair Athlete 2.5km Sprint event. Don’t miss out on this amazing fundraising opportunity! The 2017 event was a huge success with more than 12,000 participants and the relay event sold out!

Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff

To make it really easy to ask them to participate, download an email template.

TOP TIP: If you are a non-featured charity we recommend acquiring fundraisers before they have registered for the event to ensure that they choose your charity to fundraise for. To help activate your supporters you can request a unique start fundraising charity url from our Customer Success Team which preselects your charity for your supporters. You can then send this out to your supporter database via email. Just ensure you remind them to register for the actual event!

Setting up a charity team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your charity team, make sure you invite anyone supporting you in the event to join. Need help setting up a charity team? download our guide here.

Everydayhero Supporter Communications Schedule

With all our Major Community Events we coach fundraisers via a series of Emails, SMS or Supporter Messaging communications depending on the event*. See below the planned automated behavioural communications for the Sydney Morning Herald Half Marathon 2018. *We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters you are better able to develop your supporter relations and improve retention rates. Want to brand/customise the above supporter coaching communications? or need help engaging your supporters? Don’t forget we have Automated Behavioural Email Coaching ProgramsSMS Messaging and Supporter Page Messaging available to you.

Charity resources

Supporter Engagement

We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in the SMH Half Marathon 2018. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!