The Sunday Mail Bridge to Brisbane


Event date: Sunday August 25, 2019
Registrations: Now
Fundraising: Now


Event Profile

Enjoy running and walking along Brisbane’s best fun run course at The Sunday Mail Bridge to Brisbane on Sunday, August 25. As Queensland’s largest fun run, Bridge to Brisbane attracts over 30,000 participants and is a fun day out for the whole family. Participants will also be able to gain access to exclusive deals at many South Bank businesses by showing their race-day bib.

HerotimeHero Time

Runners in the Bridge to Brisbane have a great reason to choose to fundraise. Each runner gets two times on completing the race – their race time and their Hero Time. Hero Time equals their race time minus one second for every $1 they raise for charity. So there’s no better reason to ask your supporters to run for you in the Bridge to Brisbane Day.

How to set up a Bridge to Brisbane supporter page

Setting up an online supporter page in the Bridge to Brisbane is easy – during registration, your supporters will choose to raise money for you by selecting your charity from a list of all the charities included in the event.
Step 1: Register as an event participant online at the Bridge to Brisbane official website.
Step 2: During the registration process, participants will be prompted to set up an online supporter page as part of their run.
Step 3: Once registration has been completed, you will automatically be taken to your new Everydayhero supporter page.
Step 4: Personalise your page with a profile photo and tell everyone why you’re supporting your chosen charity.
Step 5: Share your unique supporter page link with your friends, family and colleagues via email and social media.

Asking your supporters to compete for you

It’s easy to make the most of the event opportunity. It all begins with asking your supporters to take part and support you by giving their effort and time. Make sure you ask:
  • Past supporters who have run, walked, ridden or swam for you previously
  • Both your one off and regular donors, by offering them another way they can support you with their effort
  • Your volunteers
  • Your charity’s staff

Setting up a fundraising team

Setting up a fundraising team is a great way to build a sense of community for all your supporters in the event. Once you’ve created your fundraising team, make sure you invite anyone supporting you in the event to join. Need help setting up a fundraising team? download our guide here.


Don’t forget to use your data to grow your fundraising results in 2019!

Fundraiser and Donor Reports can be found under the Reports Tab when you are logged in to your Charity Profile.

Data Tips:
  • If you are short on time, download your Fundraiser Report and identify those who have set their fundraising goal higher than the default. Reach out to these potential star fundraisers and ask how you can assist them with their fundraising efforts.
  • To help with fundraiser acquisition make sure you email your past fundraisers as well as their peer donors who have opted-in to hearing more from your organisation. This data can be found in your Donor Report.
  • Don’t forget to thank all your fundraisers post-event. This small but significant gesture will help cultivate stronger relationships and brand loyalty.

Everydayhero Fundraiser Communications

All Bridge to Brisbane fundraisers will receive the following communications journey which has been designed to boost activation and fundraising outcomes. The content is focussed on fundraiser coaching, updates, and event information and is sent by us on behalf of the event organiser.

In order to give your fundraisers, the best possible event experience, we recommend keeping the following journey in mind when contacting your fundraisers.

Behavioural On-boarding
Fundraisers will receive 3 emails in the first 7 days after their fundraising page has been created prompting them to customise and engage with their page. Our research shows that fundraisers who are engaged with their page and share it regularly raise significantly more funds overall.

Event Lead In & Post Event
In the lead up to the event, fundraisers will receive email and SMS communications updating them on their fundraising progress along with helpful tips and advice on how to raise more for your cause. Please keep the below send dates in mind when planning your communications schedule:
Fundraisers will receive the following recognition emails when they reach a certain percentage of their fundraising goal. These emails are designed to acknowledge and thank fundraisers for their hard work so they are incentivised to continue their fundraising efforts.
25% of fundraising goal, 50% of fundraising goal, 75% of fundraising goal, 100% of fundraising goal.

Charity Branded Communications
If you would like to include your brand in the above communications program you also have the option to purchase a Charity Branded Communications program for the event.

We still encourage you to follow our Major Community Event Fundraising guide below to make the most of this great fundraising opportunity. By communicating directly with your supporters, you are better able to develop your supporter relations and improve retention rates for future fundraising events.

Charity resources

Supporter engagement

We recommend that you engage with your supporters by encouraging and thanking them for fundraising for your charity as part of their participation in The Sunday Mail Bridge to Brisbane. If you need help with your supporter engagement we have a dedicated Professional Services Team full of digital fundraising experts ready to help!