Improve your fundraising by leveraging fitness apps

Quantified self and wearable technologies are disrupting not only how we exercise, but also how we behave in our everyday life. By providing users with accurate data and feedback on their performance and themselves, they are subtly changing our habits and allow brands and companies of all kinds to provide consumers with more meaningful experiences. Applied to the non-profit sector, it creates great opportunities to use the quantified-self trends to give supporters a better experience while fundraising for their favourite charities. At everydayhero, we are always looking for new ways to help charities be more successful with their fundraising. Our research shows that, for many supporters, giving is bigger and more meaningful than just money; it encompasses the time they spend fundraising, the effort they put in their training for an event, their voice on social media and in real life, and a lot more. This is where a gap still exists between charities and supporters, as these are looking for more ways to give. Integrations with wearables and fitness apps fill that gap by providing real-time feedback and acknowledgement of effort. They also create a community feeling that is key to a successful fundraising campaign. Campaigns using the connection with popular fitness apps such as MapMyFitness and Strava have demonstrated great results for charities. On average, people who link the app to their fitness page and use it to post regular updates of their training raise 60% more than other fundraisers. As shown by this quote from Emily Dougan, former Community Fundraising Manager at Cure Brain Cancer Foundation, encouraging supporters to link their account and leveraging quantified-self possibilities during event can really be a game changer in the industry: “For Run Melbourne, we had quite a large fundraising team. We said in our communications that it would be a good idea for people to integrate MapMyFitness apps with their everydayhero page because it takes the donors along in the fundraiser’s journey towards the event. We had a lot of runners smash their targets. We broke the fundraising record for Run Melbourne — we have raised more than $275,000, which no charity has ever done before. Being able to offer this technology to the runners makes a difference.”