7 reasons why you should host an event

Events are one of the most effective ways to engage with those who care about your cause. It’s also a great way to recruit new supporters and an opportunity to get out into the community and share all the wonderful things you are doing! Every effective marketing strategy aims to inspire others to adopt your vision and goals and remain passionate and motivated long-term. So if you aren’t already, make sure you start using the power of events to smash your fundraising goals. The rewards will be worth it.   The truth is, hosting an event is the key to your future fundraising success, combining new and exciting technologies with fresh ways to drum up support. Imagine how powerful your message could be if you had all your biggest supporters in one place! Here’s 7 reasons why hosting an event is a must-do for you:

1. Engage your supporters

An event that captures the attention of your target audience, and the possibilities are endless. You might wish to ask young fundraisers and donors to support you by hosting a live music event this summer, with food trucks in tow, of course, or you may like to host a high-tea event and ask those to support you by purchasing tickets. The great thing is, you can reinvent the wheel over and over again to keep them coming back to support you and it doesn’t have to cost the earth in venue hire and catering, so start simple.

2. Share the experience

When it comes to giving you their time, their voice, and their efforts, your supporters and donors want to get to know and trust you. Hosting an event is a simple yet effective way to provide them with opportunities to learn about who you are as a brand and why you are passionate about your cause, all while having heaps of fun! The key is to create a positive, interactive atmosphere where two-way communication thrives. Interestingly, research has found that events are the perfect time to inspire your supporters as participants experience a ‘peak’ or euphoric state of being. Here, they are more likely to associate your organisation with feelings of happiness and positivity and support you well into the future.

3. Create lasting partnerships

At an event you have an opportunity to create a highly-engaged, captive audience. Take some time to think about other companies you could partner with to increase visibility and develop brand loyalty with their networks as well as your own. It’s a great way to share ideas and build relationships with key players within your industry who compliment your vision and goals. Boosting brand engagement is a win-win for both of you!

4. Shake up the rule book. Take a risk. Get results.

You spend so much time trying to develop points of difference and promoting why supporters should choose to fundraise for or donate to you; don’t be afraid to hit refresh on your fundraising schedule! Events put you in the spotlight and show supporters why they should love you. Here, drawing supporters in by giving them an attractive, fun way to give-back more often will give you the competitive advantage you need. After all, it’s the courageous rule-breakers that get noticed.

5. Smash your goals- as a team

There is an unspoken magic that happens when you’re part of something bigger. And it’s no different for your supporters. In fact, it’s the leading reason why fundraisers and donors choose to give. Reaching a common fundraising goal and celebrating your successes with others will heighten a sense of achievement, leaving your supporters feeling a true sense of community. Taking the time to share impact will lead to a lifetime of valuable support.

6. Refresh your fundraising schedule

Your fundraising schedule may be getting a little tired, especially if you tend to run the same activities year-in, year-out. You may not realise it, but no matter that your current plan looks like there are always ways you can innovate and improve. Take a moment to review your fundraising calendar for the last year. Ask yourself what worked and what didn’t? Did you achieve your goals? How will you change it for next year? Leave nothing to chance by consistently creating and improving your strategy. Incorporating just one event in next year’s framework will instantly improve your chances for revenue growth and give your team something to work towards!

7. Improve your data

Events are a great opportunity to gain valuable insights into who your key supporters are and knowing who is in your database is a powerful basis for all your marketing strategies. When signing up, participants are likely to provide you with information you can use to improve your database and CRM, which will then tell you who you should be talking to, based on their age, gender, and other lifestyle factors. You can then identify and develop targeted communication strategies, design and implement coaching programs to maximise the activities of successful fundraisers and select the types of events you offer, to better attract high-value supporters. Are you feeling inspired to kick-start your fundraising through events? There’s no time like the present so get started today! Before you do, we’ve got you covered with our top 10 tips for running a successful event. Have more questions? Please don’t hesitate to contact us!