Last month our friends at JustGiving inspired us by sharing their top five tips for filmmaking on a shoestring budget.
If you’ve been keeping up with social media trends for 2018, it’s clear that video content remains the key to engaging with your supporters this year. However, if you have a small team or are working with a conservative budget, producing high quality video content can feel a little daunting, but it doesn’t have to be!
Here are four ways you can start creating engaging videos for your nonprofit today:
1. Leave the fancy equipment to the professionals
You don’t need the latest equipment to get started. In fact, everything you need is right in your pocket.
Smartphone technology has come a long way and that includes camera quality. There are also plenty of apps available at the touch of a finger that can help you layer video, audio, music and text directly from your phone.
2. Time to accessorise
While a flashy camera isn’t necessary to get started, there are a couple of items we recommend investing in that can significantly improve your video quality.
These accessories don’t have to cost a fortune and can be purchased from any entertainment retailer that sells video or audio equipment.
3. Lighting makes all the difference
There is nothing worse than trying to watch a video that has poor lighting. If your video is too dark or is full of glare, chances are your supporters will scroll past.
You don’t need a studio to achieve quality lighting, you just need to find a place to film where natural light is abundant.
4. Ask your supporters to help
Get your supporters involved by asking them to help tell your story. With a short ‘how-to’ guide, put the call out for your supporters to film themselves by drawing on the suggestions above.
Whether they’re training for a marathon or hosting a morning tea, ask your supporters to film what they’re doing. The result could be more powerful than a high production video.