Podcasts have recently undergone a massive surge in popularity and have quickly become one of the most popular ways to consume content on the go.
With a plethora of topics available at just the touch of a finger, coupled with the ability to productively multitask while listening, it’s easy to see why more people are choosing to adopt podcasts as their preferred method of media consumption.
A Podcast can be easily accessed through any smart device, with the average show length running between 45 – 90 minutes. The format of a podcast can be compared to talk back radio, only a more practical version of this long-standing medium. This is largely due to the ability to pause and play a podcast anywhere, anytime. Many companies have cotton on to the fact that podcast listeners are highly engaged consumers, providing a new opportunity to communicate their brand message through a new platform.
Here are three reasons why a not-for-profit should consider starting a podcast of their own:
1. They’re low-risk and cost-effective.
The good news is that expensive, high-tech equipment is not a necessity to get started. Of course, there are some items required, such as a microphone, decent pair of headphones and audio recording software, however, all of the basics can be picked up for under a few hundred dollars.
2. They can help not-for-profits stand-out from the crowd.
With so many wonderful causes in need of support, the not-for-profit industry can be an extremely competitive environment. A podcast can help reinvigorate brand messaging while engaging with supporters through a more personal medium.
3. They can increase audience reach
A podcast provides not-for-profits with the opportunity to tap into an entirely new audience. Sharing the powerful human stories behind a cause is one of the most effective ways to create that all-important emotional connection – the connection that inspires people to volunteer, participate and donate. Not-for-profits who invite guest speakers on their podcast or choose to be a guest speaker on an industry-relevant podcast open themselves to an entirely new audience of potential supporters.
The next blog in this series will take not-for-profits through a step-by-step guide for creating their first podcast.