Tips and Insights


Download valuable resources and presentations which you can use to maximise your fundraising.

A Nonprofit’s Guide to Digital Marketing

It’s no secret that digital marketing is an essential component in your strategy for recruiting new donors and supporters for your cause; it’s all about communicating to your audience at the right time and place. But if you’re new to the realm of digital marketing, mastering the vast range of online tactics can be overwhelming.

This ebook will be your ultimate guide to digital marketing, applied to the specificities of the nonprofit sector.

Unlocking the Power of Major Community Events

Major community events (MCEs) have long been a mainstay of the global fundraising scene, but in recent years the category has become increasingly competitive. More and more events are jostling for positions as they compete to attract supporters and their fundraising dollars.

In the midst of the 2018 running season, we explore the fundraising opportunities presented by MCEs in Australia and New Zealand and present a series of recommendations for charities looking to improve their performance in the space.

The 2016 Peer-to-Peer Fundraising Study

Blackbaud has collected and analyzed peer-to-peer fundraising stats from 171 different organizations, which collectively hold 16,855 events across the United States and Canada, with 10.9 million participants raising over $1.23 billion online.

They draw on never-before-published event data and input from peer-to-peer prophets like Otis Fulton, and then give you a breakdown of the year’s major trends, biggest wins, and hurdles fundraisers have had to face.

ebook: How to leverage fitness apps to grow your fundraising

As the popularity of fitness apps grows, so too does the opportunity to leverage their fundraising potential within Run, Walk, Ride (RWR) events. Learn how to take advantage of this trend to not only increase fundraising outcomes but also build a network of more engaged and dedicated fundraisers.

ebook: 2018 Guide to Technology for Non Profit & Fundraising Events

Events play a huge role in connecting people to a cause.
This guide has been designed to help marketing and events teams within non-profit organisations, compiling the most useful technology and best practice advice to maximise results without blowing your event budget.

The 2017 Global Trends in Giving Report

The 2017 Global Trends in Giving Report is based on the survey results of 4,084 donors worldwide and examines the impact of technology, gender, generation, and ideology upon giving.

ebook: What creates Virtual Event success?

Virtual Events are becoming increasingly popular for many charities. But what are the core elements needed to run a successful Virtual Events campaign and why would you consider entering into this market?
In collaboration with More Strategic, we have uncovered three core pillars to maximise the potential of your very own Virtual Event.

Webinar: Get your board on board 

Digital fundraising is here to stay. Is your Board on board with your vision?

In this webinar we’ll show you how to convince your executive team to keep investing in digital fundraising to grow your online donation revenue.

The 2014 Blackbaud Peer-to-Peer fundraising study

Data helps us be better fundraisers. Each year, the professionals at Blackbaud analyze trends in the peer-to-peer fundraising market to give you the information you need to become a stronger fundraiser. The study focuses on key performance indicators for online participants and teams by loyalty, donation level, and fundraising performance.

The Future of Fundraising – ebook

In The Future of Fundraising, some of the brightest minds in fundraising have assembled to help you sort through the trends and set your sights on positive change. These authors know their craft. They know what works today and what will likely work tomorrow. In this ebook, the experts share their substantial expertise on proven practices that work in the areas of outreach and retention.

The Charitable Giving Report – 2014

The 2014 Charitable Giving Report features key statistics on year-over-year charitable giving, broken down by nonprofit size and sector. Based on the monthly giving habits of $16.2 billion of charitable giving, highlights from this mission-critical report include the sectors which saw an increase in giving and the growth of online giving.

Drab to fab: Peer-to-peer event makeover

This ebook is a resource for organisations that are new to peer-to-peer fundraising as well as those who have been doing this for some time. No matter what your level of expertise, this ebook has the tactics to help you make over your peer-to-peer strategy.

2014 Corporate Citizenship: Year in review

Blackbaud produces this report every year as a high level synopsis of the good we do in the world, and how we work with the sector we serve.

Diversity in Giving: The changing landscape of philanthropy

Do current fundraising efforts reach the full spectrum of people who might support them? Are we speaking the language of tomorrow’s donors? This report from Blackbaud is based on US data, but has lessons for nonprofits from all around the world.

Webinar | City2Surf Survey

Since 2011, everydayhero with fundraising and research agency More Strategic have collaborated on a yearly survey to understand the motivations, loyalty and behaviour of fundraisers running for charity in the City2Surf. Join Martin Paul, Director of More Strategic as he will take you through insights from the 4th annual City2Surf supporter survey.