Running Around Everest was a fundraiser-led campaign driven by four adventure enthusiast friends looking to tackle their next challenge. With a desire to push themselves further than ever before, the foursome decided to take on the Tenzing Hillary Everest Marathon held on 29 May each year. Participants must first trek to base camp over a 10 day period and then run the 42 kilometre marathon.
With the concept for the event in place, the team also decided they wanted to incorporate a fundraising element into the challenge. With an initial goal of raising $100,000 for Heart Kids, Colin Chapman (one fourth of the team and a current corporate supporter of Heart Kids NZ) approached the team at Heart Kids with their challenge and desire to fundraise.
A corporate sponsorship component was essential to the success of this challenge. After much deliberation, the team decided to carry 42 individually printed flags with them to the Everest Base Camp, each representing one kilometre of the marathon and one wish for a heart kid.
Sponsorship packages started at $3,500 per wish flag. Upon purchasing a wish flag, corporate sponsors would have their brand logo printed alongside the wish, which would be taken with the team on their trek to base camp and flown on the eve of the marathon. Once the marathon was complete, each sponsor received their framed flag, along with a photo of it flying at base camp as a keepsake.
Creating the Heroix Campaign
Through Heart Kids Everydayhero Heroix membership, Heart Kids Corporate Relationships Manager, Susie McCarty, was able to set up the Running Around Everest campaign in just a few simple steps. As a fundraiser-led event, the Heroix campaign was essential in creating legitimacy for the team when reaching out to corporate sponsors.
The team exceeded their initial fundraising goal of $100,000 and raised over $230,000 for Heart Kids NZ through a combination of both corporate sponsorship packages and peer-to-peer fundraising. Although not all flags were sponsored – all 42 wishes were taken to Mount Everest regardless of whether the flag was sponsored or not.
Everydayhero’s Heroix Membership allows non-profits to easily create unlimited, fully-branded fundraising campaigns – no coding skills required! The Heroix platform is simple to use and provides an unmatched fundraising experience for your participants and donors.