Automated Email Coaching

Please note

Support for the everydayhero® platform will end on 30th November, 2020. You can continue peer-to-peer fundraising with Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving®, which is completely free of any subscription fees. Learn more.

If you wish to register with Everydayhero to participate in a 2020 mass participation event, please contact us at help@everydayhero.com.au.

Research shows an increase in engagement and conversion when communications are tailored to their specific recipient.

The Everydayhero Fundraiser Coaching Program builds dynamic journeys for each participant using behavioural automation specifically created to optimise fundraising. From fundraising activation to post-event recognition, this program is designed to enhance the fundraising experience for supporters and nonprofits.

Our programs are designed to fit all events and all budgets. From pre-defined packages to a fully customised approach, we offer six phases of communications based around three pillars: event engagement, fundraiser acquisition and cause connection.

Phases are:

  1. Behavioural activation 7 days of coaching to help supporters create their page and to set them up for success.
  2. On-going engagement Demonstrate the impact that your supporters have on your cause and create a greater bond between your organisation and them.
  3. Event on-boarding Prepare your supporters for your event using motivational messaging while creating a sense of community.
  4. Participant motivation Provide tailored fundraiser coaching and engagement with Everydayhero’s unique user journeys and data-driven content.
  5. Event feedback Close the loop with your supporters and help them understand how their action helped your cause.
  6. Fundraising recognition Acknowledging the fundraising milestones they reach, thank them for their effort and help them reach their next milestone.
You have the option to use any of the above in isolation or combined depending on your event, your goals, and your budget.


“After a milestone eDM, the jump in donation revenue the next day was incredible”

Sonya Kennedy, Executive Manager, Marketing & Development, Parkinson’s Victoria

Read the full case study. walk in the park logo


Let our platform take care of the complicated data and scheduling work, freeing you up to focus on acquiring more supporters and building great personal relationships.