This bbcon edition was once again rich in meaningful insights for anyone working in the non-profit sector. It was very hard to select only five to highlight due to the quality of all the speakers, but here’s our top 5.
Getting inside donors heads: turning a stranger into a regular giver – Michael Johnston
‘Journey’ has become the buzzword du jour, but what does it really mean? Haven’t we always tried to put donors at the centre of our fundraising, engagements, and communications? Journey Mapping doesn’t just have a profound impact on your fundraising efforts through empathy and improved engagement, but the process itself brings disparate teams together in a concerted effort to build a conversation and deepen relationships with supporters. Michael shared his approach which is inspired and informed by the emerging practices of design thinking and agile development, but translated and tuned specifically for donor experience.
Why we liked it: The opening keynote really set the tone for the rest of the conference. By placing the donor back at the center of the fundraising process, we all got very valuable tips to improve our strategy from start to finish.
Beyondblue case study: MCEs and community fundraising – Joshua Donchi
As one of the largest and most recognisable mental health charities in Australia, Beyondblue have heavily invested in resourcing their fundraising team with a focus on mass participation events and community fundraising. Since doing so, they’ve experienced significant growth in fundraiser acquisition and donation revenue and are have become a true testament to the game-changing power of online peer-to-peer fundraising. In this presentation, Beyondblue’s Partnerships and Fundraising Manager, Joshua Donchi talked through the how’s and why’s of their re-orientated approach and the unprecedented success they have achieved as a result.
Why we liked it: A great point about this talk was the use of real numbers from real-life experience to help understand what really makes a difference when fundraising for a Major Community Event.
Understanding trekkies: what are the drivers behind adventure challenge events – Justine Curtis
With a high net return per person raised via peer-to-peer fundraising, not to mention an extraordinary often life-changing experience which will stay with the fundraiser for life associated with the charity’s brand, these events are not to be missed as a formidable part of any fundraising strategy. In this session, Justine shared research insights on fundraiser behaviours, what motivates them, how to develop them and take them to the next level as a major donor for your organisation.
Why we liked it: We’re always on the lookout for new opportunities to diversify the fundraising experience. Inspired Adventures is a great way to create some deep links between your supporters and your organisation and to make them engaged on the long term.
Emotional Storytelling: Commercial brands in NFP marketing heartlands – Karen Armstrong
In this session, Karen talked about the challenges and opportunities created by the fact that commercial brands are now using storytelling, even though this was historically more of a non-profits strategy. She discussed the impact on the sector, but also how the non-profit sector can learn from the commercial brands and use them to improve their strategies.
Why we liked it: We are already convinced that storytelling is one of the most powerful ways to promote a cause. People relate more easily to a non-profit organisation and are more likely to give more and more regularly when they’re able to emotionally connect with the brand.
Ten top tips on how to make a big success of your fundraising within a small charity – Kags Garrard
Kags has been to many seminars and conferences that give information she would not have time or funding to be able to implement, she has also experienced many unique challenges working in a small charity. In that session, she shared some tips to take away that can really impact what can be most beneficial for small and medium charities despite their limited time and resources.
Why we liked it: In Australia, 10 non-profits are created every day. Most of them are a small or medium size and face challenges due to their lack of resources. Kags’s talk was great as it allowed these, often forgotten, charities to get useful tips and actionable items to start implementing as soon as they left the room.